It seems like Ari Rastegar is speaking really fast, but that is not really accurate. The somewhat raspy voice of the 40-calendar year-previous Austin true estate investor and entrepreneur is essentially really regular. In fact, he’s considerate in what he says. What could be mistaken for rushing is more of a verbal deluge. Rastegar just claims a hell of a whole lot in a small quantity of time.

Inside of five minutes of sitting down with him inside the affirmation-stuffed Westlake offices of Rastegar Assets Corporation, he’s identify-dropped motivational expert Tony Robbins, talked over the variance concerning “rational” and “irrational pain” (it’s knowledgeable, knowledge-supplying agony as opposed to accidental, with no considerable lessons uncovered), and listed numerous of his goals as an trader and genuine estate developer. He caps it all with a discussion of one of the biggest busts of his specialist lifestyle, exactly where a freak 2011 ice storm derailed a established of Dallas Super Bowl parties he set with each other while jogging an amusement functions enterprise based out of Manhattan. The incident is just one of many specialist defeats he details in the book he wrote, The Reward of Failure, because of out July 12.

Without pausing to gather his views, or even gasp for some oxygen, he concludes with a thesis for his whole lifestyle: “If you want to recognize me in any regard,” he claims, “the a few items I live by are truly growth, curiosity and servitude.”


As aspect of his extreme overall health routine, Rastegar consumes much more than 150 nutritional supplements a working day.


Dressed impeccably in a gray-and-maroon-backed vest, his tanned skin looks to radiate with good well being, even below the fluorescent business lights. It’s a physical feat almost never witnessed from a workaholic CEO, substantially fewer the father of three younger youngsters. There are good factors for Ari’s concerted vanity, which he particulars in the e-book. But before we get to Rastegar’s really community health program or the promotions he’s creating that are putting Austin in a quickly dash toward getting a tech mecca, we should mention “The Aspiration Lab.” It’s a room located appropriate upcoming to his office loaded floor-to-ceiling with printed affirmations, framed rates, and self-enhancement posters in classes like “Spirituality,” “Body,” and “Friends.” If he wasn’t so sincere, you’d imagine it was in mock appreciation of Barney Stinson’s business in How I Met Your Mother.

The cause that Rastegar so normally spews anecdotes and bromides at this sort of a speedy clip is that he enjoys terms. A Texas A&M graduate with a diploma in English, he is in thrall with the electric power of storytelling. It’s why he’s launching a companion podcast to his e-book, also called The Gift of Failure, and is a voracious reader, consuming anywhere from 5 to 15 books a week. He’s significantly enamored with the tales we convey to ourselves—either to ruinous self-sabotage or tales that lift a person to heights of bootstrapped greatness.


Rastegar began investing in Austin qualities as early as 2012, but as soon as his firm introduced in 2015, it started a operate of condominium complex and business creating buys through Austin—and even a significant-increase in Dallas named 1899 McKinney—that drew the awareness of the nationwide media. In a November 2020 report in The New York Instances, they lasered in on Rastegar Residence in its exploration of the craze of multifamily university housing getting flipped into upscale residences. In distinct, they seemed at Rastegar’s refurbishment of Plaza 38, which became Hyde Park Sq. close to the University of Texas. A Forbes short article in April 2021 went even even more, dubbing Rastegar “The Oracle of Austin” for his foresight in investing in 11 business genuine estate deals in the course of the uncertainty of the COVID-19 pandemic.

“It’s a minimal uncomfortable,” he quips these days, admitting the moniker both equally flatters and slightly irritates him. “When I consider of the Oracle. I imagine of the Oracle of Omaha (Warren Buffett). I wouldn’t set myself in that category. I’m unquestionably no magician like him.”

Born to a German mother and Iranian father in 1982, Rastegar was elevated in Austin and Dallas, and at some point still left Texas immediately after earning a postgraduate degree from St. Mary’s School of Legislation in 2008. A training attorney in New York Town by 2009, he took a occupation pivot by creating an events enterprise termed Money A Leisure a 12 months later on. It was there, although organizing a series of celeb-fueled get-togethers for the likes of P. Diddy, Snoop Dogg, David Guetta, and the Black Eyed Peas, that he fulfilled his wife, Kellie. A set of troubled events—including one particular in the course of the NBA All-Star weekend in Los Angeles in 2011—proved a tipping stage, and Rastegar’s notoriously shorter focus span kicked in as soon as all over again. Investment and qualities ended up in, and Money A Leisure was no extended.

A surprise 2013 announcement from Google was ample of a motivating factor to attract Rastegar again to his home point out. In it, the research motor large introduced that it was heading to construct out a gigabit fiber internet community in the funds city, and Rastegar took it as a indicator of sizeable alter in his hometown—so much so that he was commuting there regularly by 2014. “I imagined, Alright, the biggest and most highly effective data enterprise in the globe, out of all the spots in the environment, they are on the lookout at Austin, Texas.”

Obsessed with decoding Google’s motives, Rastegar studied excellent of daily life measures, such as the big selection of general public parks in city, simplicity of travel to significant cities, the food stuff and tunes cultures, and, of class, Austin’s developing tech scene. “I began examining all these matters and had this aha moment. I shaped my lifetime and my business on it. Austin was just like a obvious neon signal,” he says.

That neon glow was shaped like dollar signs for Rastegar, who guess large on Austin and snatched up as a lot land and as several more mature multifamily properties as he could get his palms on. In 1 downtown offer, he bought a South First good deal to Intracorp, wherever he’ll retain profit participation on the 221,000-square-foot high-rise becoming erected, termed One Oak.

Oracle or not, Rastegar’s massive transfer paid off. In January 2021, Rastegar House Co. launched a $150 million real estate institutional fund to purchase and renovate “vintage” multifamily qualities built ahead of 1990, not just in Austin, but throughout Sunshine Belt towns these as Charlotte, Phoenix, and Nashville (now 38 metropolitan areas across 12 states). The firm has previously lined up offers for tons and buildings on South Congress, a boutique “post-COVID” workplace setting up on East Eighth Street, an industrial web page near Tesla’s Gigafactory, and a massive 318-acre progress in Kyle that Rastegar calls “futuristic suburbanism,” a expression he’s by now coined and trademarked.

Angelos Angelou, the chief government officer of AngelouEconomics, is a type of local oracle unto himself. The analyst claims that Rastegar’s achievement is not that surprising offered the condition of the market (“Austin is scorching it is the best actual-estate market in the country”). But he’s also quick to level to his paternal bloodline as an unconventional element in his burgeoning empire.

“I’ve been impressed with Iranian ingenuity and entrepreneurship,” Angelou suggests. “Some of the smartest, brightest people I have seen are Iranian entrepreneurs who’ve flourished in the U.S.”


Ari Rastegar and his spouse, Kellie, at the web page of the future headquarters of Rastegar Residence Group.


Even if you’ve by no means listened to of Ari Rastegar’s actual estate conquests right up until now, there’s a very good prospect his name rings a bell for a pretty distinct explanation. As in depth in publications like GQ, Maxim, and the New York Put up, the properly-coiffed tycoon goes to excessive lengths to make himself the beacon of overall health. He adheres to an up-at-5 a.m. health and fitness plan that features cardio, weights, meditation, and posture management. He undergoes hyperbaric chamber treatments up to 5 moments a week. And, most notably, he consumes upwards of 150 nutritional supplements and nutritional vitamins a day.

But as he describes in detail in his ebook, there’s a method to the perceived madness. Stressed and operating as a lot of as 100 several hours a 7 days in his 30s, Rastegar was perpetually operate-down and suffering from chronic migraines. He turned to on line methods, nutritionists, wellness consultants, and guides from Austin’s very well-identified community of “biohackers”—individuals who experiment on their have bodies with supplements, blood tests, and snooze hacks.

With assistance from the likes of Austin creator and resident Tim Ferriss, he’s due to the fact modified his diet regime to remove most processed sugar, receives heaps of vigorous exercise, and requires mounds of natural vitamins to continue to keep himself lively and centered. Twice a day, Rastegar engages in 45-minute bouts of Transcendental Meditation, which he also impresses on his relatives and the company’s personnel.

This extreme routine is much less about turning into a physical specimen, and far more about attaining a aggressive edge in his sector. To this working day, Rastegar suggests he’s haunted by the untimely loss of life of Apple co-founder Steve Work, whom he sees as a kind of progressive equal in business. “I try out to calibrate all the devices within my physique,” he says, likening his bodily form to an orchestra. “If a single violin is still left untuned, it can demolish the entire symphony.”

The meditation and self-assessment has been section of a concerted hard work to get rid of detrimental ideas and self-question, the kind of self-sabotaging defeatism that as soon as made him freeze up and miss a place on his significant faculty basketball crew. It is what built him curl into a ball of self-loathing when his NBA All-Star get-togethers in LA proved unprofitable. The mantras and inspirational quotes on his workplace partitions, the self-enable books, and the single-minded fixation on his well being are eventually, Rastegar states, about dwelling a fuller, longer, far more current life.

But there is also a swagger and intensity when he discusses these subject areas. It is a problem to any individual with identical inclinations, a sinewy flex additional akin to an anaconda squeezing the lifestyle from its prey. “If I have much more power, much more staying energy, even if all things were equivalent,” he states, with no absence of modesty, “I’m heading to get.”



It is a drizzly early morning in early May well, and Rastegar is waiting around in his black S Class Mercedes 580 up coming to what is now a substantial pile of limestone rubble on Eighth Road. The space, a sloped lot from the obtain road, is loosely wrapped with chain-url fencing in which a 28,000-sq.-foot workplace building—soon to be the international headquarters for Rastegar Property Group—will be standing next year. Perched on the side is a sight that is becoming additional and additional acquainted about the city: black signage boasting the Rastegar company symbol. The interlocking suitable-angled strains of the insignia (an eternity knot) day again 5,000 many years and stand for the marriage of divine wisdom and human measurement. The website has presently been closely tagged with graffiti, but if you glance intently ample, you can see a Pablo Picasso estimate situated conspicuously at the base: “Everything you can imagine is true.”

Stepping back again within the dry confines of his sleek Mercedes, he rockets down I-35, pointing to some of the projects that he’s partnered with or owns outright. One website on Are living Oak Street phone calls to head a story of a man who pulled a handgun on his assets administration crew. The proprietor of that particular parcel demanded to discuss to Rastegar mano a mano—and maybe with a minor chilly steel—before relinquishing his residence.

It’s Ok now, he insists. A fellow Iranian, the two have grow to be near close friends. Rastegar was even gifted a person of Jimi Hendrix’s guitars in the arrangement. A ton of stories that Rastegar recounts conclude like this, the place adversaries are gained over—mainly by means of the enchantment of our protagonist’s sunny personality.

Just one these buddy is Dustin Mehaffey, a authentic-estate broker who now scouts quite a few of Rastegar’s future initiatives. The two fulfilled on a study overseas excursion in Guanajuato, Mexico. Even back then, the two college or university students dreamed of becoming millionaires and flying on personal jets. They bonded more than the book Assume and Mature Abundant by Napoleon Hill.

“He’s normally been incredibly intensive and definitely homed in on his plans,” Mehaffey says. “He’s one particular of these men and women that goes and makes every little thing perform out for himself.”

The area that Mehaffey and Rastegar place jointly at Purple Hen and Mockingbird Lanes will be referred to as Inf1nity Dwelling. The development—really quite a few buys merged into a person huge block-to-block lot—may hasten the transformation of an spot in between Ben White Boulevard and Stassney Lane that appears worlds aside from the glamorous hipster enclaves further up South Congress. Down listed here, it is still vehicle overall body stores, dusty curbsides, and getting older billboards. But ahead of extensive, it’ll have a new confront defined by glowing condos and boutique shopping.


A rendering of Rastegar’s Inf1nity Dwelling constructing, which he hopes will completely transform the spot about Stassney Lane and Ben White Boulevard. Image courtesy of Rastegar Assets Organization.


Rastegar despises the word “gentrification,” but he’s quite conscious of the discomfort Austinites are sensation with rising rents and skyrocketing home costs. If Austin is to come to be the subsequent Silicon Valley, which he thinks to be unavoidable, today’s pricing crunch is going to appear modest in retrospect. Hey, when compared to Palo Alto and New York Town, it is even now a deal, right?

“I assume we’re heading to seem back on this time, and see all those homes that we believe were being high priced, and recognize they were being a steal,” he states, adding a dire prediction. “I believe housing prices could double around the up coming 7 to 10 years.”

In just the hour, he’s rhapsodized over the city’s homeless disaster, which he plans to toss himself into with his trademark ambition (“There demands to be infrastructure established up, which I do not know the answer to. But I intend to f*cking locate out.”). He’s also built a determination to press the issue on a main land deal that could encompass various locations. He’s gotten impatient with the extreme variety of meetings and back again-and-forth flights from the East Coast, exactly where these possible companions are dependent. More than the palms-no cost Bluetooth relationship, Rastegar suggests his organization has lost hundreds of thousands in time and possibility expenses on what was meant to be a straightforward $14 million project that must have been wrapped up months ago. Disappointment qualified prospects to continued claims of friendship, to mentions of a independent pact outdoors of Austin, to a lot more rote amorous assurances. No matter, if anything is not signed inside 72 several hours, Rastegar suggests, he’s strolling away from the deal.

When questioned what he thinks will take place, he cocks an eyebrow with no scarcity of moxie. “We’ll do the deal,” he claims confidently.

Again at the Eighth Avenue web site, Rastegar admits that irrespective of the momentum he’s established in his small business dealings, the road to getting a self-made billionaire in no way will get simpler. He’s about to fly to Los Angeles for a 14-hour trip, return to Austin for his daughter’s recital, get again on a airplane to Chicago, head to New York for meetings, then return household from Albany—all inside five times.

“I’m in a quite stress filled, demanding time because the stakes are so high. But I’m also genuinely elated about what the conclusion products is going to be,” he suggests. “I’ve hardly ever worked more challenging in my everyday living than I’m doing work appropriate now. But it is my desire. I dreamt this, I wished for it.”

Rastegar leans again in his leather seat. The car’s enormous touch display screen waits for the following command, but he takes a uncommon minute to pause and replicate. If he’s apprehensive, it is tough to tell mainly because there are few, if any, age strains on his experience. Rastegar could very easily move for 35 or young. But wanting that excellent will take an enormous total of do the job.

He smiles ruefully. “Be mindful what you would like for, simply because you just may possibly get it.”

Topics #developer #Real Estate #Real Estate Agency #Real Estate Biz #Real Estate Sale