Marketing image courtesy of Red Rock Authentic Estate, St. George Information

CONTRIBUTED Content material — Southern Utah’s most significant brokerage, Red Rock Serious Estate, has joined forces with Serious Broker, a rising network of agents setting up the long run of real estate. Here’s why they did it. 

(L-R) Allen Holland, Matt Curtis and Adam Legg with Purple Rock Real Estate, spot and date not specified | Photo courtesy of Red Rock Serious Estate, St. George Information

Crimson Rock is amid the top rated 100 major impartial brokerages in the country, according to RealTrends. Together with Pink Rock House Administration, which maintains a portfolio of extra than 650 houses, and Pink Rock Holiday Rentals, which manages above 215 nightly rentals, the company is developing, thriving and owns the premier current market share in Southern Utah.

Pink Rock closed more than 2,800 transactions totaling over $1.5 billion in volume and paid out $25 million in gross fee revenue to their brokers previous calendar year. In gentle of their booming achievement, founder Matt Curtis and his partners, Allen Holland and Adam Legg, started off brainstorming strategies to give section of the company again to the brokers who aided establish it. 

Various strategies were being talked about, together with advertising modest percentages to the prime brokers, promoting to a nationwide brokerage organization and a lot more. Nonetheless, none of these solutions proved comprehensive plenty of to aid the Pink Rock group, and that is when the workshopping for a trailblazing strategy started.

In the tumble of 2021, Curtis uncovered Authentic Broker, a tech-driven company revolutionizing the genuine estate brokerage template. Every little thing about their business enterprise design promised to elevate what was at the moment becoming available to Purple Rock agents, and the associates unanimously agreed that joining Genuine Broker would significantly gain Pink Rock as a total. 

“Our main values aligned with them,” Curtis claimed. “This gives our agents so numerous extra alternatives.” 

Advertising picture courtesy of Pink Rock Authentic Estate, St. George Information

Genuine Broker creates avenues for brokers and brokers to build wealth and expand their company by means of revenue sharing, equity incentives and superior commission splits. 

When Pink Rock grew to become part of Genuine Broker, their brokers have been immediately available these gains as properly as new inventory possession chances with organization matching. To date, Crimson Rock is the largest unbiased brokerage to have joined Real Broker. 

Curtis said partnering with Genuine Broker was the appropriate transfer for Crimson Rock’s agents, and the company will keep on to prioritize their good results. 

“It offers our agents a real possibility to become homeowners of the brokerage and produce numerous profits streams,” he added. “We truly feel that with the tools Genuine features, our agents will be ready to improved serve their customers and our marketplace.”

Crimson Rock brokers now have entry to daily live education and instruction with tested best brokers, brokers and business influencers. Genuine Broker delivers chopping-edge tech tools to aid brokers deal with their deals, be extra effective and keep related to a supportive local community of additional than 5,000 authentic estate gurus across the United States and Canada. 

Purple Rock Serious Estate team image, spot and day not specified | Photo courtesy of Pink Rock True Estate, St. George Information

When Crimson Rock was set up in 2012, Curtis, Holland and Legg established out to revolutionize the field with their management mentality. These days, their workforce of 40 brokers and over 375 agents delivers the most in depth serious estate knowledge in the location. 

Obtaining created an incredible brand name in Southern Utah, Red Rock’s leadership group is ready to broaden the enterprise nationwide. Becoming aspect of Authentic Broker opens up these pathways, Legg mentioned. They’ve already began collaborating with teams in other states, with a lot more spots to arrive.

“We can reach new heights for a brokerage in our area with Real,” he extra. “We want to continue on to serve Southern Utah whilst using our model and our know-how to other components of the region.” 

Purple Rock is a team of genuine estate professionals symbolizing potential buyers, sellers, property proprietors and people today from all walks of everyday living on the lookout to make an investment in Southern Utah. From vacant lots to luxurious residences, they do it all. 

Locate your agent, and maybe your dream property, at

Composed by ALEXA MORGAN for St. George Information.

• S P O N S O R E D  C O N T E N T •


  • Pink Rock Genuine Estate | Address: 90 E. 100 South, St. George | Phone: 435-275-2775 | Web-site.

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